As we all know the economy is suffering and with it comes slow spending on all fronts. This results in slow moving merchandise or inventory. In order to unload excess inventory the corporations use bartering companies and sites. They exchange these items for advertising or other valuable services.
Exchanging for advertising is very popular especially if you are a start-ups or small businesses. Baretering is popular with hotels, retailers, printers, restaurants, and service oriented jobs such as doctors, lawyers and contractors. This creates a trusted network of professional barters.
This bartering among corporations helps to save money and cut loses on inventory. Here is a link to an article I saw on U.S. News and World Report : 7 Keys to Smart Bartering. (http://www.usnews.com/articles/business/your-money/2008/06/10/7-keys-to-smart-bartering.html)
I found it very useful and inspiring for the entrepreneur and small business owner.
In short I would like to thank the economy for bolstering baretering efforts across America.
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